Tax loans aimed at millennials

Branding project for a new tax loan start up. The client wanted to attract a younger audience and showcase the ease of using their platform. Purples and blues were used represent ambition, stability and trust. Round corners across the logo, font, and brand elements to create a more casual tone. The logo was created in all lowercase to appeal to the younger audience they were trying to market too. The roof design above the wordmark to helps the viewer read the word rooph, as roof.