Athletic Recruitment Brochure

In creating assets for a NCAA Division III school, it’s essential to understand our students are multidimensional in the elements they seek from their college experience. This was my approach with the Athletics Recruitment brochure. The brochure activates the visuals elements respective to the “Athletic” arm of the brand while integrating “Admissions” brand messaging. Combined, the asset provides a comprehensive view into life as a student-athlete—both personas equally represented and activated.